Pets Can Go

Have Fun. Save Lives.

Pets Can Go

Have Fun. Save Lives.

Pet Friendly Living Lab

Real Pets. Real People. Real Places. Real Insights.

pet friendly living lab- action shot of senior dog Angel playing with test toy with owner Frada, INT 2S
pet friendly living lab, field test with multi dog household for beds and toys
pet friendly living lab observes and documents multiple dogs trying bed & toys at dog party at live work cafe

Pet Friendly Living Lab

dog owner Kyle with his Shiba Inu Yoshi testing bed at dog party at shared live work space
pet friendly living lab observes and documents dog finn play keep away and tug with test toy and owner cindy in shared space at pet friendly apartment complex, Finn looks at camera
pet friendly living lab- Brentwood Grove senior living dog scruffy carries and plays with test toy in off-leash dog run area
dog owner Ellen with rescue dog Ellie evaluate test toy

The Pet Friendly Living Lab (PFLL) explores how pets and people respond to products in the places where they live and gather.

While many products are evaluated by friends and family or promoted through influencers, PFLL focuses on understanding how products fit into real-world environments and what those interactions reveal about product development, positioning, and market readiness.

Testing takes place in a variety of private and shared spaces, including homes, apartments, restaurants, senior living communities, hospitality venues, and other pet-welcoming environments.

By combining real-world interactions, owner feedback, and documented observations, PFLL helps uncover insights that may not emerge from surveys, focus groups, or social media promotion alone.

Coming July 2026

The inaugural PFLL pilot is currently underway.

Initial findings, field reports, and case studies will be released beginning July 2026.